DEFINATION :- It is the process of getting traffic from the 'Free' Organic' 'editorial' or 'Natural' search result on search engines.

WORK:- Suppose, if you have a youtube channel, blog, web page but not driving the taffic to it, so it will help you to drive traffic to your Blog, youtube channel, web page.

▶It is also a process to increase visibility of "web page", "blog", "youtube channel" on search engine results page.

▶It is unpaid, natural, and organic process.